Distracted Driving Awareness – Talking-Head Video Edit

Talking-head edit with explainer motion graphics

Client
Amy Cook
Role
Video Editing & Motion Graphics
Tools
Adobe Premiere Pro · Adobe After Effects

Description

A 24-second awareness video for Atlanta drivers on the dangers of distracted driving, presented by a speaker on camera. We edited the talking-head footage and created the motion graphics, keeping the speaker front and center while cutting to clean white-background animations for each key point: a map-pin intro, in-car B-roll with callouts for phone, radio and GPS, an animated speedometer showing how far a car travels every second at 70 mph, and a football-field visual for three seconds of looking away. The edit makes the safety facts easy to picture without losing the speaker's personal, trustworthy tone.

The Challenge

Road-safety facts like speed and stopping distance are hard to picture when someone just says them on camera. The video needed to hold attention and make the numbers instantly clear, without losing the personal, trustworthy feel of the speaker.

Creative Approach

We kept the speaker front and centre and cut to clean white-background motion graphics for each key point: a map-pin intro for "Attention Atlanta Drivers", in-car B-roll with callouts for cell phone, radio and GPS, an animated speedometer showing 70 mph covers 100+ feet every second, and a football-field animation for what happens in 3 seconds of looking away.

"Attention Atlanta Drivers": a map-pin intro with the speaker framed inside the pin.
"Attention Atlanta Drivers": a map-pin intro with the speaker framed inside the pin.
In-car B-roll collage for "looking at your cell phone".
In-car B-roll collage for "looking at your cell phone".
Radio and GPS callouts drawn over dashboard footage.
Radio and GPS callouts drawn over dashboard footage.
Frame by frame: the 24-second edit cutting between the speaker and motion graphics.
Frame by frame: the 24-second edit cutting between the speaker and motion graphics.
"70 miles an hour?" on a night road to set up the speed point.
"70 miles an hour?" on a night road to set up the speed point.
"100+ feet every second" shown with a top-down road animation.
"100+ feet every second" shown with a top-down road animation.
A football-field visual for three seconds of looking away.
A football-field visual for three seconds of looking away.
"Keep your eyes on the road" closing message over driving clips.
"Keep your eyes on the road" closing message over driving clips.

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