Eid Course Discount Promo Reel

Short form promo video with kinetic typography

Client
Eid Campaign
Role
Motion Design & Video Editing
Tools
Adobe After Effects · Adobe Photoshop

Description

A 23-second vertical Eid campaign reel for an online learning platform, promoting a 37% discount on tech and career courses including Python, Digital Marketing, Cyber Security, Data Analytics and SQA. It was built for Instagram Reels, Facebook video ads and YouTube Shorts. We designed and animated the full reel: bold Bangla-English kinetic typography on a paper-textured background and cut-out visuals that move from "earn someday" to the course list on a phone, ending on a clear "Start today!" call to action.

The Challenge

At Eid every feed is full of offers. The reel had to grab attention in the first second, make the discount impossible to miss and still tell a short story about learning a skill and earning from it.

Creative Approach

We used big, punchy kinetic typography ("Eidei beshi!", "Jitun 37%") on a paper-textured background, mixed with cut-out photos, a robot and money visuals. The story moves from "Earn someday" to a phone showing the course list and a final "Start today!" call to action.

Hook, Eid greeting and the 37% offer in bold Bangla-English kinetic type.
Hook, Eid greeting and the 37% offer in bold Bangla-English kinetic type.
From "learn a new skill" to "earn someday", ending on the course list and "Today!".
From "learn a new skill" to "earn someday", ending on the course list and "Today!".
Frame by frame: the 23-second reel from hook to call to action.
Frame by frame: the 23-second reel from hook to call to action.

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