Travela Social Media Reel

Vertical reel for a travel booking brand

Client
Travela
Role
Motion Design & Video Editing
Tools
Adobe After Effects · Adobe Premiere Pro

Description

A 17-second vertical reel for Travela, a room-booking service in Bangladesh, made for Facebook and Instagram to announce new locations. Instead of a standard ad, the reel plays out as Bangla chat messages from customers popping up on a phone, asking about new places to stay, before the brand reveal answers them. We handled the motion design and editing, keeping the pacing quick and every message readable on a small screen so the announcement feels personal rather than promotional.

The Challenge

Location announcements can feel like plain ads that people scroll past.

Creative Approach

We framed the announcement as real customer questions popping up on a phone, written in Bangla, so the reel feels personal and relatable before the brand reveal.

Customer questions pop up as Bangla chat bubbles over the phone, one location at a time.
Customer questions pop up as Bangla chat bubbles over the phone, one location at a time.
The brand reveal answers them, then the app download call to action.
The brand reveal answers them, then the app download call to action.
Frame by frame: the 17-second reel from hook to call to action.
Frame by frame: the 17-second reel from hook to call to action.

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