MUEV Pickleball Tank & Skort Promo Reel
Feature-led apparel ad for Reels and Stories
- Client
- MUEV
- Role
- Motion Design & Video Editing
- Tools
- Adobe After Effects · Adobe Premiere Pro
Description
MUEV makes apparel designed for pickleball. We created a 13-second vertical ad introducing the Relaxed Tank and Motion Compression Skort, a matching women's set, for Instagram and Facebook feeds and Reels. Real on-court footage carries the story while animated callouts with close-up insets explain each feature: lightweight moisture-wicking stretch fabric, a ball pocket and zippered stash pocket, built-in SPF 50 and a compression liner. The headline "Pickleball Gear That Actually Moves with You" stays on screen, and the reel ends on a branded Shop Now card.
The Challenge
Activewear looks alike in a fast scroll. In under 13 seconds and without voice-over, the ad had to show why this set is made for the court: the fabric, the pockets, sun protection and fit.
Creative Approach
Real on-court footage carries the story while animated callouts with close-up insets point to each feature: lightweight moisture-wicking stretch fabric, a ball pocket and zippered stash pocket, built-in SPF 50 and a compression liner. The headline "Pickleball Gear That Actually Moves with You" stays on screen, and the reel ends on a clean branded card with a Shop Now call to action.
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